What to know about the EU's updated anti-greenwashing law
Reported byTrellis (GreenBiz) ↗·Sourced by Goodlede
The Empowering Consumers for the Green Transition Directive (EmpCo) took effect on September 27, 2026, banning generic environmental claims like 'green' or 'eco-friendly,' prohibiting companies from claiming carbon neutrality through offsets alone, and requiring independent verification of future environmental commitments. Violators face fines up to 4 percent of related product revenue.
The law applies primarily to business-to-consumer communications in the EU; enforcement and compliance effectiveness remain to be seen.
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