"Groundswell" Completes Regenerative Agriculture Documentary Film Trilogy Chronicling Global Farming Transformation

The third film in a trilogy about regenerative agriculture, 'Groundswell,' now streams on Amazon Prime Video, featuring farmers, scientists, and Indigenous leaders across five continents. Since the first film premiered in 2020, American awareness of regenerative agriculture has grown from 4% to 13%, and regenerative products now grow at 72% year-over-year on retail shelves.

The films document trends and practices rather than measuring on-the-ground restoration outcomes; information gaps remain the primary barrier to adoption, with 45% of consumers saying they lack knowledge.