NHS to reward people who walk 30 minutes a day

NHS England will launch a 'marathon a month' challenge early next year asking people to walk around 30 minutes daily, with users eligible for rewards including incentives and discounts upon completion. The scheme is being developed with Olympic medallist Sir Brendan Foster and is part of the 10-year health plan for England, addressing that physical inactivity is associated with one in six deaths.

The scheme's success depends on participation rates and whether corporate backing materializes as planned.